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Cinnabon soft-launched in Singapore on Feb. 7, 2023.
It will officially open on Thursday, Feb. 9.
Sit-down area
The 20-seater store is located at the basement of Raffles City Shopping Centre and will be Cinnabon’s flagship store in Singapore.
Image via Russell Ang
The outlet features its signature Cinnabon logo and wooden-themed furnishings adorned with its famed Tiffany blue boxes.
Image via Russell Ang
Image via Russell Ang
Image via Russell Ang
Soft launch day
Queues were already observed even before the outlet soft-launched at 11am on Feb. 7.
Image via Russell Ang
Image via Russell Ang
We tried the classic Cinnabon 4 and the mix-and-match Minibon 4.
Image via Lee Wei Lin
The size of the classic Cinnabon was rather large and the dripping cinnamon filling can make eating it slightly messy.
On the upside, it wasn’t too sweet, surprisingly, but we still struggled to finish one by ourselves due to its size.
The boxes come with instructions on how to reheat and store the cinnamon rolls.
Image via Lee Wei Lin
We also tried the Singapore-exclusive Sweetheart Lemonberry, which tastes pretty much like sweetened strawberry-flavoured lemonade.
Too sweet for our liking, unfortunately.
Image via Russell Ang
Image via Lee Wei Lin
Queues for opening week
Cinnabon Singapore is expecting crowds during the week of their soft launch and grand opening, so here’s an overview of the queuing system.
Each customer will get a queue ticket, and one person is limited to three boxes of Cinnapacks (for either Minibons or Cinnabons).
Image via Russell Ang
The queue is so long that it spans two locations: you start at B2 near Jean Yip Hairdressing, before moving up to their store at B1.
The store lets three customers at a time into their premises.
According to the staff at Cinnabon Singapore, the expected queueing time is 30 minutes to an hour.
Our verdict? It’s pretty good (although we found the rolls a bit too hard today), but we wouldn’t queue that long for it. We’ll wait 10 minutes, tops.
Cinnabon Singapore
Address: 252 North Bridge Rd, #B1-60 Raffles City, Singapore 179103
Opening Hours: 11am to 8:30pm (or while rolls last), daily
Top images via Russell Ang
