Sydney shoppers are already buzzing about the arrival of Brooki Bakehouse in Barangaroo after eagle-eyed fans spotted the brand’s signature pink storefront signage going up this week.
The wildly popular Queensland bakery owned by Brooke Bellamy, known for its oversized cookies and long queues, appears to be making major expansion moves across the country.
Social media users have already started sharing photos and videos of the new Barangaroo space and speculating about when doors will officially open, while excitement has been building online for weeks after hints about a possible Sydney flagship began circulating on social media.
Its original Fortitude Valley location regularly draws crowds, with interstate visitors often adding it to travel itineraries.
The bakery also hosted a six-month pop-up in Sydney Airport’s T2 Domestic terminal from November 2025.
Now, the brand appears to be rapidly expanding interstate.
Brooki officially opened its first Melbourne store on May 7 at Chadstone Shopping Centre near Myer, with huge crowds gathering from the early hours of the morning to get their hands on the viral treats.
Videos shared online showed queues snaking around the shopping centre, with everyone from mothers pushing strollers to groups of teenagers and young couples lining up outside the pastel pink storefront.
Sydney shoppers are already buzzing about the arrival of Brooki Bakehouse in Barangaroo after eagle-eyed fans spotted the brand’s signature pink storefront signage going up this week
Social media users have already started sharing photos and videos of the new Barangaroo space and speculating about when doors will officially open
Some customers were seen carrying multiple boxes of cookies and cakes as staff attempted to manage the growing crowds.
‘No way, this is so exciting! I’ve been waiting for this day since I moved to Australia,’ one fan commented online.
‘Super jealous of those in Melbourne,’ another wrote before the opening.
For many fans, the appeal goes beyond the baked goods themselves.
Brooki has become something of a lifestyle brand among younger Australians, with customers frequently describing the stores as ‘pink girl heaven’.
Many have praised the aesthetic interiors, branded packaging and the experience of visiting the bakery almost as much as the cookies themselves.
Others say the popularity comes down to nostalgia and indulgence – particularly the bakery’s thick New York-style cookies, rotating flavours and highly photogenic presentation.
‘It’s kind of a big deal,’ one commenter wrote online after rumours of the Sydney opening surfaced, while others said they were already planning trips to Barangaroo before an official launch date had even been announced.
The wildly popular Queensland bakery owned by Brooke Bellamy, known for its oversized cookies and long queues, appears to be making major expansion moves across the country
Brooki officially opened its first Melbourne store on May 7 at Chadstone Shopping Centre near Myer, with huge crowds gathering from the early hours of the morning to get their hands on the viral treats
Bellamy previously found herself at the centre of one of the biggest foodie feuds of 2025.
In April last year, RecipeTin Eats founder Nagi Maehashi accused the baker of plagiarising her caramel slice and baklava recipes for use in her best-selling cookbook Bake With Brooki.
The claims sparked weeks of online scrutiny, with Bellamy forced to issue a series of statements defending her work.
In a video posted to followers, Bellamy admitted her recipes were not wholly original but insisted they were still personal.
‘While all of these recipes are personal to me, I cannot say that I have invented the cookies, cupcakes, brownies or cakes in the recipe book,’ she said.
‘They are all inspired from somewhere and someone before me.’
She also revealed her biggest inspiration had always been close to home.
‘I have been so inspired by bakeries and bakers the world over but the biggest inspiration in my life is my mum, because I learnt to cook and bake with her in the kitchen growing up.’
At the height of the drama, Brooke found herself at the centre of allegations from RecipeTin Eats founder Nagi (pictured), who claimed recipes in her cookbook bore striking similarities to her own
While Brooki has not yet publicly confirmed an opening date for the Barangaroo store, Sydney fans are already treating the arrival as one of the city’s most anticipated bakery openings of the year
Bellamy rejected the suggestion that her work had been stolen, pointing out that many baking recipes inevitably share similarities.
‘While baking has leeway for creativity, much of it is a precise science and is necessarily formulaic,’ she said.
‘Many recipes are bound to share common steps and measures: if they don’t, they simply don’t work.’
Still, the feud did little to deter loyal fans, with queues continuing to wrap around blocks outside Brooki stores and pop-ups around the country.
The Barangaroo site appears to continue the brand’s now instantly recognisable aesthetic – soft pink tones, rounded signage and a polished, hyper-feminine fit-out closely associated with the bakery online.
While Brooki has not yet publicly confirmed an opening date for the Barangaroo store, Sydney fans are already treating the arrival as one of the city’s most anticipated bakery openings of the year.
